r/projectpan

Audience

Members typically include beauty enthusiasts, makeup artists, and individuals interested in sustainable beauty practices. The demographic skews towards women, often aged 18-35, who are passionate about cosmetics and skincare. They seek to share experiences, find motivation, and connect with others who have similar goals of using up products rather than hoarding them.

Posting culture

Content that thrives includes personal updates on product usage, before-and-after photos, and tips for using up products effectively. Members appreciate authenticity and detailed progress reports, while promotional content or posts that appear overly commercialized tend to receive downvotes. The community encourages regular posting, with many members sharing updates on a monthly or quarterly basis to maintain engagement.

Brand engagement notes

Brands should approach this community with caution, as members are often skeptical of overt marketing tactics. Authentic engagement, such as sharing tips on product usage or sustainability, can resonate well. Brands might consider collaborating with members for challenges or providing useful content that aligns with the community's values. However, direct promotions or advertisements are likely to be met with resistance, so subtlety and genuine contributions are key.