r/cleanmakeup
CleanMakeup is a subreddit for showing off your new makeup and before & afters of cleaned makeup products.
How to think about r/cleanmakeup
The community focuses on showcasing makeup products, particularly emphasizing before-and-after transformations of cleaned items. Members share their makeup collections, swatches, and tips for maintaining a clean and organized makeup routine. The distinct aspect of this community is its commitment to cleanliness and organization, encouraging members to take pride in their makeup application and storage practices.
Confidence 4/5
Audience
Participants are primarily makeup enthusiasts who value aesthetics and organization in their beauty routines. The demographic includes a mix of ages, predominantly women, who are interested in clean beauty and makeup techniques. Members often seek inspiration, tips, and validation for their makeup choices, fostering a supportive and creative atmosphere.
Posting culture
Content that thrives includes high-quality images of makeup products, swatches, and organized makeup collections. Posts featuring before-and-after comparisons are particularly popular. Members tend to downvote posts that lack clarity, are poorly lit, or do not adhere to the community's focus on cleanliness and organization. The cadence of posting is moderate, with members regularly sharing updates and engaging with each other's content.
Brand engagement notes
Brands should approach this community with authenticity and a focus on education rather than overt promotion. Engaging through tutorials, tips on product organization, or discussions about clean beauty practices can resonate well. However, direct advertising or promotional posts are likely to be met with skepticism or hostility. Collaborating with influential members for genuine content can enhance brand perception and foster trust within the community.
Top keywords
What r/cleanmakeup talks about
Weighted by how often each term appears in posts and comments, relative to baseline frequency. The largest words are the strongest signals of community focus.
External signals
Where the community looks
Top external domains linked from posts and comments — a quick read on the sources of truth this audience trusts.
Top contributors
Who shapes the conversation
The most active and most-upvoted posters and commenters in this community. Useful when planning outreach or studying a community's tastemakers.
Top posters
By post count
Top commenters
By comment count
- u/Bumblebee_xx
- u/Angelixlucy
- u/ECA0
- u/cozychristmaslover
- u/softynini
- u/lexxie33
- u/microglia00
- u/idontknowhyimhrer
- u/Shimmersandglitters
- u/BreadPansBeauty
- u/DrBear11
- u/ilovesleep95
- u/OzzieTheDragon
- u/kittycatkylala77
- u/DataRikerGeordiTroi
- u/Mousumi-d
- u/Zzamioculcas
- u/hydrangeani
- u/Feeling-Series9365
- u/Beautiful_Income1359
- u/Holly_Caulfield
- u/MerakDubhe
- u/ayaangwaamizi
- u/hugbeam
- u/avis_icarus
- u/kian2010
- u/baby-monster
- u/td7096
By votes
- u/Bumblebee_xx
- u/Angelixlucy
- u/ECA0
- u/hydrangeani
- u/Shimmersandglitters
- u/softynini
- u/idontknowhyimhrer
- u/lexxie33
- u/cozychristmaslover
- u/microglia00
- u/BreadPansBeauty
- u/DrBear11
- u/ilovesleep95
- u/OzzieTheDragon
- u/Zzamioculcas
- u/Beautiful_Income1359
- u/Holly_Caulfield
- u/ayaangwaamizi
- u/DataRikerGeordiTroi
- u/Feeling-Series9365
- u/avis_icarus
- u/kittycatkylala77
- u/Mousumi-d
- u/MerakDubhe
- u/hugbeam
- u/kian2010
- u/baby-monster
- u/td7096
Similar communities
Where this audience also spends time
Topic-adjacent communities surfaced from Reddit's own related subreddit signal.
FAQ
r/cleanmakeup — frequently asked questions
Quick facts about this subreddit's size, history, focus, and related communities.
How many subscribers does r/cleanmakeup have?
r/cleanmakeup has approximately 33,993 subscribers as of May 27, 2026.
When was r/cleanmakeup created?
r/cleanmakeup was created on October 27, 2017 (9 years ago).
What is r/cleanmakeup about?
The community focuses on showcasing makeup products, particularly emphasizing before-and-after transformations of cleaned items. Members share their makeup collections, swatches, and tips for maintaining a clean and organized makeup routine. The distinct aspect of this community is its commitment to cleanliness and organization, encouraging members to take pride in their mak…
What subreddits are similar to r/cleanmakeup?
Communities similar to r/cleanmakeup include r/makeupflatlays, r/swatchitforme, r/projectpan, r/makeuporganization, r/makeuprehab.
Who are the most active posters on r/cleanmakeup?
The most frequent posters on r/cleanmakeup include u/Angelixlucy, u/NinaCabina, u/edyookayshan.
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