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Field notes on Reddit,
SEO, and AI search.

Strategy guides, market commentary, and case studies from the team building organic Reddit presence for modern brands.

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Microsoft AEO GEO guide and Reddit marketing strategy

Microsoft Just Admitted That 'Trust' Is the New SEO (And That Means Reddit)

Microsoft's new AEO and GEO guide reveals AI assistants prioritize trust over keywords. Here's why organic Reddit strategy is the future of search optimization.

Shawn CosbyJanuary 22, 20264 min read

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Reddit Marketing

Why Smart Brands Are Ditching Reddit Ads for Organic Growth

Reddit stock took a hit after RBC analysts reported SMBs are shifting to organic strategies. Here is why authentic engagement is beating paid ads.

Shawn CosbyJanuary 16, 20264 min read

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Meet the writers

The team behind every post and case study.

Anthony Khera RedPulse Team Shawn Cosby

Field notes on Reddit, SEO, and AI search.

Microsoft Just Admitted That 'Trust' Is the New SEO (And That Means Reddit)

Why Smart Brands Are Ditching Reddit Ads for Organic Growth

Meet the writers

Field notes on Reddit,
SEO, and AI search.