r/frenemies3

Audience

Members are typically younger adults who are fans of internet culture, particularly those who follow YouTube personalities. They are often invested in the drama surrounding the hosts and enjoy dissecting their content. The vibe can be polarized, with strong opinions on both sides of the fandom, leading to passionate discussions and debates.

Posting culture

The posting culture is heavily influenced by moderation, which tends to favor posts that align with the community's established narratives. Content that is critical of the hosts or diverges from the community's norms may be downvoted or removed. Engaging in thoughtful analysis or sharing relevant memes tends to thrive, while off-topic or overly promotional posts are generally unwelcome.

Brand engagement notes

Brands looking to engage with this community should approach with caution, as overt promotion is likely to be met with hostility. Authenticity is key; brands should consider participating in discussions that relate to the podcast or its themes rather than pushing products directly. Collaborations with influencers or content that resonates with the community's interests may be better received. Listening and responding to community sentiments is crucial for positive engagement.