r/frenemies

Audience

Participants are primarily fans of the podcast, often younger adults who appreciate the personalities of Trisha and Ethan. The vibe is informal and often humorous, with members eager to discuss the latest episodes and any controversies. They care about the hosts' interactions, personal lives, and the broader implications of their discussions.

Posting culture

Content that thrives includes episode recaps, memes, and fan theories, while overly promotional or off-topic posts tend to get downvoted. Members appreciate authenticity and humor, so posts that resonate with the community's tone are favored. The posting cadence is relatively active, especially following new episode releases or notable events involving the hosts.

Brand engagement notes

Brands should approach this community with caution, as members are often skeptical of overt promotion. Authentic engagement, such as participating in discussions or sharing relevant content that aligns with the podcast's themes, is more likely to be well-received. Collaborations with the hosts or content that reflects the community's humor and drama could resonate better than traditional advertising methods.