r/wheredidthesodago

Audience

Participants in this community are typically younger adults and teens who appreciate humor and satire. They often have a keen interest in media, advertising, and the quirks of modern life. The vibe is light-hearted and playful, with members enjoying the absurdity of infomercials while engaging in discussions about the unrealistic expectations set by advertisements.

Posting culture

Content that thrives in this community includes animated GIFs and images that effectively capture the humor of infomercials taken out of context. Posts that are clever, relatable, or particularly absurd tend to receive higher engagement, while overly promotional or low-effort submissions may be downvoted. The posting cadence is relatively frequent, with members actively sharing and commenting on new content.

Brand engagement notes

Brands should approach this community with caution, as members are generally resistant to overt promotion and advertising. Instead, brands can engage by creating humorous, relatable content that aligns with the community's focus on absurdity in advertising. Participating in discussions or sharing original, contextually relevant infomercial parodies may resonate better than traditional marketing tactics. Authenticity and humor are key to gaining acceptance within this community.