r/whenwewereyoungfest

Audience

Participants are primarily young adults and teens, many of whom are passionate about pop-punk and emo music from the early 2000s. They often seek to connect with others who share similar musical tastes and festival experiences. The vibe is generally enthusiastic and supportive, with members eager to share their love for the artists and the festival atmosphere.

Posting culture

Content that thrives includes personal festival experiences, tips for attending, and discussions about lineups and artists. Members tend to downvote overly promotional posts or content that doesn't contribute to the community's focus on the festival. Posting frequency can vary, especially as the festival date approaches, leading to spikes in activity during that time.

Brand engagement notes

Brands should engage authentically by providing value to the community rather than overtly promoting products. Sharing useful information, such as festival preparation tips or artist spotlights, can resonate well. However, members are typically hostile to blatant marketing tactics, so brands should avoid direct promotions and instead focus on fostering genuine conversations and connections with fans.