How to think about r/what
The community is a hub for absurdity and randomness, where members share bizarre content that often defies conventional logic. It thrives on humor that is nonsensical or surreal, appealing to those who enjoy the unexpected. This unique blend of randomness and humor makes it distinct, attracting a diverse range of posts that often elicit confusion or amusement.
Confidence 4/5
Audience
Participants are typically younger individuals, often teens and young adults, who enjoy offbeat humor and the absurd. The vibe is playful and irreverent, with members seeking entertainment through unconventional and often nonsensical content. They appreciate creativity and enjoy engaging with others who share a similar sense of humor.
Posting culture
Content that thrives includes memes, random images, and videos that evoke a sense of confusion or absurdity. Posts that are too serious or conventional tend to get downvoted. The community favors frequent posting, with members often sharing multiple times a day, contributing to a fast-paced and dynamic environment.
Brand engagement notes
Brands should approach this community with caution, as overt promotion is likely to be met with skepticism or hostility. Authentic engagement through humor and creativity is key; brands can share quirky content or participate in meme culture without directly selling. Collaborating with community members or leveraging user-generated content can also resonate well, provided it aligns with the community's playful spirit.
Similar communities
Where this audience also spends time
Topic-adjacent communities surfaced from Reddit's own related subreddit signal.
FAQ
r/what — frequently asked questions
Quick facts about this subreddit's size, history, focus, and related communities.
How many subscribers does r/what have?
r/what has approximately 373,007 subscribers as of May 27, 2026.
When was r/what created?
r/what was created on November 3, 2008 (18 years ago).
What is r/what about?
The community is a hub for absurdity and randomness, where members share bizarre content that often defies conventional logic. It thrives on humor that is nonsensical or surreal, appealing to those who enjoy the unexpected. This unique blend of randomness and humor makes it distinct, attracting a diverse range of posts that often elicit confusion or amusement.
What subreddits are similar to r/what?
Communities similar to r/what include r/youngpeoplereddit, r/aaaaaaaaaaaaaaaaa, r/iamveryrandom, r/hmmmm, r/weirdvideosfor3am.
Ready to engage on r/what?
Authentic engagement, not spam.
RedPulse runs Reddit campaigns the way the platform actually rewards — high-karma accounts, native conversations, and content moderators welcome.