r/twice

Audience

Members primarily consist of young adults and teenagers, predominantly female, who are passionate about K-pop and TWICE. They engage with the community to share their love for the group, connect with fellow fans, and discuss music, fashion, and the latest news. The vibe is generally positive and inclusive, with a strong emphasis on support and camaraderie among ONCEs.

Posting culture

Content that thrives includes fan art, memes, reaction videos, and discussions about TWICE's music and performances. Members appreciate creativity and personal expressions of fandom, while posts that seem overly promotional or negative towards the group often receive downvotes. The community is active, with frequent posts and discussions, especially around comebacks or significant events in TWICE's career.

Brand engagement notes

Brands looking to engage with this community should focus on authentic, fan-centric content that resonates with the group's themes and values. Collaborations with fan artists, sharing behind-the-scenes content, or sponsoring fan events can be effective. However, overt promotional tactics or insincere engagement may be met with hostility, as members value genuine interactions over marketing gimmicks.