r/thisisntwhoweare

Audience

Participants in this community tend to be critical thinkers who enjoy dissecting public apologies and the authenticity behind them. The demographic is likely diverse, encompassing a range of ages and backgrounds, but they share a common interest in accountability and transparency. The vibe is often sarcastic and critical, with members caring deeply about integrity and the consequences of one's actions.

Posting culture

Content that thrives includes examples of public figures' apologies, humorous takes on the absurdity of certain statements, and discussions around accountability. Posts that lack substance or fail to connect with the community's core theme often get downvoted. The cadence of posting is relatively active, with members regularly sharing new examples and engaging in discussions, especially following notable public incidents.

Brand engagement notes

Brands should approach this community with caution, as there is a strong aversion to overt promotion or insincerity. Authentic engagement is crucial; brands can participate by sharing genuine stories of accountability or by addressing their own missteps in a transparent manner. Content that resonates includes humorous takes on public apologies or discussions about corporate responsibility, but any attempt to manipulate the conversation for promotional purposes is likely to be met with hostility.