r/thingsmykidsaid

Audience

Participants are primarily parents, caregivers, and family members, often sharing experiences related to young children. The demographic skews towards adults, particularly those with preschoolers and toddlers, who appreciate the humor and relatability of children's remarks. The vibe is generally positive and supportive, with members valuing authenticity and the joy of parenting.

Posting culture

Content that thrives includes funny quotes, relatable stories, and lighthearted observations about children. Posts that are overly promotional or lack personal anecdotes often receive downvotes. Members typically post regularly, sharing snippets of their daily lives, and the community encourages engagement through comments and discussions, creating a lively atmosphere.

Brand engagement notes

Brands should approach this community with caution, as members are often resistant to overt promotion or marketing tactics. Authenticity is key; brands can engage by sharing relatable content that resonates with parenting experiences or by providing value through parenting tips and resources. Collaborations with community members or sponsoring humorous content can also be effective, but any engagement should prioritize genuine connection over direct selling.