r/succshaming

Audience

Participants typically include plant enthusiasts, particularly those with a penchant for succulents, ranging from casual hobbyists to dedicated collectors. The vibe is playful and supportive, with members enjoying both the comedic aspect of plant failures and the camaraderie of sharing tips and tricks for better plant care. Most members are likely adults, with a mix of ages and backgrounds, united by their love for plants.

Posting culture

Content that thrives includes humorous posts featuring struggling succulents, often accompanied by witty captions or memes. Members appreciate lighthearted critiques and advice, while overly serious or promotional content tends to be downvoted. The community encourages regular posting, with members frequently sharing updates on their plants' progress or failures, fostering ongoing engagement and interaction.

Brand engagement notes

Brands should approach this community with caution, as overt promotion is likely to be met with skepticism or hostility. Instead, brands can engage by sharing valuable content related to succulent care, such as tips, tricks, or educational resources, without directly selling products. Collaborating with community members for giveaways or challenges that align with the community's humor and ethos could also be effective. Authenticity and a genuine passion for plants are key to gaining acceptance.