r/scratch

Audience

Participants are primarily children and young teens, often aged between 8 to 16 years, who are enthusiastic about coding and digital creation. They are generally supportive and eager to learn, often sharing their projects and seeking constructive feedback. The vibe is friendly and encouraging, fostering a sense of community among budding programmers and digital artists.

Posting culture

Content that thrives includes project showcases, coding tips, and tutorials, while off-topic posts or excessive self-promotion tend to be downvoted. Members are encouraged to engage with each other's work positively, and the community values constructive criticism. Posting frequency varies, but active members often share content regularly, contributing to a dynamic and interactive environment.

Brand engagement notes

Brands looking to engage with this community should focus on educational content that aligns with Scratch's mission, such as coding resources, workshops, or contests that encourage creativity. Direct promotion is likely to be met with skepticism, so brands should prioritize authentic interactions and support for young creators. Collaborating with community leaders or sponsoring educational initiatives can also foster goodwill and engagement.