r/procreatebrushes

Audience

Members primarily consist of digital artists, illustrators, and hobbyists who use Procreate for their creative projects. The community attracts a diverse age range, with many participants being younger artists or students. They are generally enthusiastic about improving their skills and connecting with others who share a passion for digital art and Procreate.

Posting culture

The posting culture emphasizes sharing high-quality brushes and providing constructive feedback. Content that showcases unique brush designs, tutorials, or tips tends to thrive, while low-effort posts or blatant self-promotion may be downvoted. Members are encouraged to engage regularly, with a steady flow of new content and discussions that keep the community active and vibrant.

Brand engagement notes

Brands looking to engage with this community should focus on authenticity and value. Sharing free resources, such as brush packs or tutorials, can foster goodwill and interest. However, overt promotional tactics are likely to be met with skepticism. Collaborating with artists to create exclusive brushes or hosting contests can also resonate well, as long as the approach aligns with the community's emphasis on creativity and support.