r/ofcoursetheyknew

Audience

Members tend to be younger adults, often with a keen sense of humor and a penchant for irony. They appreciate clever observations and enjoy sharing content that showcases the ridiculousness of certain situations. The vibe is generally light-hearted, with participants engaging in witty banter and enjoying the shared experience of recognizing the obvious.

Posting culture

Content that thrives includes memes, screenshots, and humorous commentary that illustrate the absurdity of pretending not to know something obvious. Posts that lack humor or fail to connect with the community's theme often receive downvotes. The cadence of posting is fairly active, with members frequently sharing new content that resonates with the community's focus on irony and humor.

Brand engagement notes

Brands should approach this community with caution, as overt promotion is likely to be met with skepticism or hostility. Authentic engagement through humor and relatable content that aligns with the community's theme can be effective. Brands might consider sharing clever observations or participating in discussions rather than pushing products directly, as this aligns better with the community's values and expectations.