r/neworder

Audience

Participants are predominantly music enthusiasts, often in their late 20s to 50s, who have a deep appreciation for New Order's impact on the music scene. The vibe is nostalgic yet forward-looking, with members eager to share personal experiences related to the band's music. They value authenticity and often engage in discussions about the band's evolution and legacy.

Posting culture

Content that thrives includes music analysis, concert experiences, and sharing rare recordings or memorabilia. Members appreciate well-researched posts and personal anecdotes, while promotional content or off-topic discussions may receive downvotes. The community is active, with a steady flow of posts, particularly around anniversaries or new releases, encouraging regular engagement from members.

Brand engagement notes

Brands should approach this community with caution, as overt promotion is often met with skepticism. Authentic engagement, such as sharing insights about the band's influence on music or collaborating with fans on projects, can resonate well. Content that adds value, like exclusive interviews or behind-the-scenes looks, is more likely to be welcomed. Brands should avoid generic marketing tactics and instead focus on fostering genuine connections with the community.