r/newheights

Audience

Members primarily consist of NFL fans, particularly supporters of the Philadelphia Eagles and Kansas City Chiefs, as well as general sports enthusiasts. The demographic skews towards younger adults, often with a sense of humor and a love for football culture. They engage with the content for entertainment, camaraderie, and to share their passion for the sport and the Kelce brothers' unique dynamic.

Posting culture

Posting etiquette emphasizes humor, relatability, and engagement with podcast content. Posts that summarize episodes, share funny moments, or pose questions about discussions tend to thrive. Conversely, overly promotional content or off-topic discussions are likely to be downvoted. The community encourages regular interaction, with a steady flow of posts following new episode releases, creating a lively atmosphere.

Brand engagement notes

Brands should approach this community with caution, as members are often resistant to overt promotion. Authentic engagement, such as participating in discussions or sharing relevant content that aligns with the podcast's themes, is more likely to be well-received. Collaborations that highlight the Kelce brothers' personalities or humor can resonate positively, while generic promotional tactics may lead to backlash. It's crucial to prioritize genuine connection over direct marketing.