r/mattandabbysnarks

Audience

Participants are typically individuals who are critical of influencer culture, particularly fans of Matt and Abby who have turned into skeptics. The community attracts a mix of demographics, often younger adults who enjoy humor and sarcasm. Members value authenticity and are generally united by a shared disdain for perceived inauthenticity in influencer marketing.

Posting culture

Content that thrives includes memes, screenshots, and commentary that highlight perceived contradictions or absurdities in Matt and Abby's content. Posts that are overly promotional or supportive of the influencers are likely to be downvoted or removed. The community has a casual posting cadence, with members frequently sharing observations and engaging in discussions about recent posts from the influencers.

Brand engagement notes

Brands should approach this community with caution, as overt promotion or attempts to engage with the influencers directly may be met with hostility. Authentic engagement that aligns with the community's critical tone could be more successful, such as sharing insights on influencer marketing or discussing broader trends in the industry. Brands should avoid any content that appears to endorse Matt and Abby, as this could lead to backlash from members.