r/indiemakeupandmore subreddit icon
Active

r/indiemakeupandmore

/r/indiemakeupandmore is a subreddit dedicated to independently made cosmetics, perfumes, bath and body products and more. Consumers…

Subscribers

144,829

Created

February 4, 2013

13 years ago

View on Reddit
RedPulse insight

How to think about r/indiemakeupandmore

The community is focused on independently made cosmetics, perfumes, and bath and body products, providing a platform for consumers, content creators, and shop owners. It emphasizes the unique qualities of indie products, such as artisanal craftsmanship and distinctive scents. Members share reviews, recommendations, and personal experiences, fostering a supportive environment for discovering niche beauty brands.

Confidence 4/5

  • Audience

    Participants include beauty enthusiasts, indie brand supporters, and creators passionate about unique cosmetics. The demographic skews towards younger adults, particularly those interested in cruelty-free and handmade products. Members value authenticity, creativity, and personal expression in beauty, often seeking out products that align with their individual aesthetics and ethical standards.

  • Posting culture

    Content that thrives includes product reviews, swatches, and discussions about indie brands, while promotional posts without community engagement tend to be downvoted. Members appreciate detailed insights and personal stories over generic marketing. Posting frequency varies, but active discussions and engagement are encouraged, creating a lively atmosphere for sharing beauty experiences.

  • Brand engagement notes

    Brands should engage authentically by participating in discussions and sharing insights rather than overtly promoting products. Transparency about product ingredients and ethical practices resonates well with the community. Collaborations with content creators for reviews or giveaways can be effective, but brands must avoid aggressive marketing tactics that may lead to backlash. Genuine interactions and contributions to the community's knowledge base are key to building trust.

Top keywords

What r/indiemakeupandmore talks about

Weighted by how often each term appears in posts and comments, relative to baseline frequency. The largest words are the strongest signals of community focus.

floralspatchoulidrizzledgourmandresinsvioletscandiedcashmereapricotbeeswaxspicedearthypowderygingerbreadeyeshadowspeonyperfumeshazelnutrhubarbcaramelizedscentsfull-sizemuskydewymahoganywisteriaaccordssmokyclovelinensfizzyindies11:59corianderscrubberoceanichibiscusperfumepungenttoastydecantspistachiogreenerycacaosniffsoudchamomileangelicanutmegwitchyconcoctionsoftensgrapefruitguavacurdairymossysnugglywispsincense

External signals

Where the community looks

Top external domains linked from posts and comments — a quick read on the sources of truth this audience trusts.

Top contributors

Who shapes the conversation

The most active and most-upvoted posters and commenters in this community. Useful when planning outreach or studying a community's tastemakers.

Top posters

By post count

By votes

Top commenters

By comment count

By votes

Similar communities

Where this audience also spends time

Topic-adjacent communities surfaced from Reddit's own related subreddit signal.

FAQ

r/indiemakeupandmore — frequently asked questions

Quick facts about this subreddit's size, history, focus, and related communities.

How many subscribers does r/indiemakeupandmore have?

r/indiemakeupandmore has approximately 144,829 subscribers as of May 27, 2026.

When was r/indiemakeupandmore created?

r/indiemakeupandmore was created on February 4, 2013 (13 years ago).

What is r/indiemakeupandmore about?

The community is focused on independently made cosmetics, perfumes, and bath and body products, providing a platform for consumers, content creators, and shop owners. It emphasizes the unique qualities of indie products, such as artisanal craftsmanship and distinctive scents. Members share reviews, recommendations, and personal experiences, fostering a supportive environment…

What subreddits are similar to r/indiemakeupandmore?

Communities similar to r/indiemakeupandmore include r/indieexchange, r/swatchitforme, r/muaonthecheap, r/makeuprehab, r/femfraglab.

Who are the most active posters on r/indiemakeupandmore?

The most frequent posters on r/indiemakeupandmore include u/kanamele, u/AutoModerator, u/matzo_baller.

Ready to engage on r/indiemakeupandmore?

Authentic engagement, not spam.

RedPulse runs Reddit campaigns the way the platform actually rewards — high-karma accounts, native conversations, and content moderators welcome.