r/friendsofthepod

Audience

Participants are predominantly younger, politically engaged individuals who lean towards progressive ideologies. Many members are active listeners of Crooked Media's various podcasts and are interested in current events, political activism, and social justice. The vibe is generally supportive and enthusiastic, with a strong sense of community among those who share similar values.

Posting culture

Content that thrives includes episode discussions, political memes, and calls to action related to social issues. Members appreciate humor and insightful commentary, while overly promotional or off-topic posts tend to be downvoted. The community is active, with a steady flow of posts particularly following new podcast episodes or significant political events.

Brand engagement notes

Brands looking to engage should focus on authentic conversations rather than overt promotions. Sharing relevant content that aligns with the community's progressive values and participating in discussions can be effective. However, blatant advertising or attempts to sell products directly are likely to be met with skepticism or hostility. Collaborating with podcast hosts or providing value through informative content may resonate better with members.