r/exvegans

Audience

Participants primarily include former vegans and vegetarians, often ranging from young adults to middle-aged individuals. They are typically open-minded and seek to understand their own dietary choices better, as well as connect with others who have had similar experiences. The vibe is generally supportive, with members sharing personal stories and advice, often reflecting a mix of curiosity and regret about their past dietary decisions.

Posting culture

Content that thrives includes personal anecdotes, questions about re-adapting to animal products, and discussions about health impacts. Members appreciate honesty and vulnerability, while overly promotional or aggressive posts about veganism are likely to be downvoted. The community encourages regular engagement, with members frequently sharing updates on their journeys and seeking support from others.

Brand engagement notes

Brands looking to engage with this community should focus on authenticity and empathy, avoiding overt promotional tactics that may be met with skepticism. Sharing informative content about dietary transitions, health benefits of certain foods, or recipes that incorporate animal products can resonate well. Collaborating with community members for genuine discussions or Q&A sessions may also foster goodwill, but brands should be cautious of appearing exploitative of personal stories.