r/diybeauty
r/DIYBeauty is no typical DIY beauty place! We create science-based cosmetic formulations that can be made at home without a full…
How to think about r/diybeauty
The community focuses on creating science-based cosmetic formulations that can be made at home, distinguishing itself from general DIY beauty forums. Members share recipes and techniques for crafting skincare and beauty products without needing a professional lab setup. The emphasis is on safe, effective formulations that promote a deeper understanding of cosmetic science, making it a unique space for beauty enthusiasts who value both creativity and knowledge.
Confidence 4/5
Audience
Participants in this community range from beauty aficionados to DIY enthusiasts, often with a keen interest in the science behind cosmetics. The demographic includes a mix of ages, with a noticeable presence of younger users who are eager to experiment with homemade beauty solutions. Members tend to be curious, innovative, and focused on sustainability, valuing transparency in ingredients and processes.
Posting culture
Content that thrives includes detailed formulations, ingredient breakdowns, and scientific explanations behind DIY beauty practices. Members appreciate thorough, well-researched posts, while overly promotional or vague content tends to receive downvotes. The community encourages regular posting, with a mix of new recipes and discussions about existing formulations, fostering a collaborative environment.
Brand engagement notes
Brands looking to engage with this community should prioritize education and transparency over direct promotion. Sharing informative content about ingredients, safety, and formulation techniques can resonate well with members. However, overt marketing or attempts to sell products are likely to be met with skepticism. Collaborations that provide value, such as workshops or Q&A sessions about DIY beauty, may be more positively received.
Similar communities
Where this audience also spends time
Topic-adjacent communities surfaced from Reddit's own related subreddit signal.
FAQ
r/diybeauty — frequently asked questions
Quick facts about this subreddit's size, history, focus, and related communities.
How many subscribers does r/diybeauty have?
r/diybeauty has approximately 60,401 subscribers as of May 27, 2026.
When was r/diybeauty created?
r/diybeauty was created on March 6, 2013 (13 years ago).
What is r/diybeauty about?
The community focuses on creating science-based cosmetic formulations that can be made at home, distinguishing itself from general DIY beauty forums. Members share recipes and techniques for crafting skincare and beauty products without needing a professional lab setup. The emphasis is on safe, effective formulations that promote a deeper understanding of cosmetic science, m…
What subreddits are similar to r/diybeauty?
Communities similar to r/diybeauty include r/diyfragrance, r/soapmaking, r/scacjdiscussion, r/naturalbeauty, r/fragrancefreebeauty.
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