r/covidcookery

Audience

Members of this community are diverse, ranging from amateur cooks to seasoned chefs, with a shared interest in cooking during lockdowns. The vibe is generally positive and supportive, with participants eager to share their culinary successes and learn from one another. Many members are motivated by the desire to make the most of their time at home and explore new cooking techniques or recipes.

Posting culture

Posting etiquette encourages members to share high-quality images of their dishes, along with detailed recipes or cooking tips. Content that is visually appealing and well-presented tends to thrive, while posts lacking clarity or effort may receive downvotes. The community is active, with a steady flow of posts, particularly during meal times, and members appreciate engagement through comments and feedback.

Brand engagement notes

Brands should approach this community with authenticity and a focus on value rather than overt promotion. Sharing useful cooking tips, engaging in discussions, or providing recipes that incorporate their products can resonate well. However, blatant advertising or self-promotion is likely to be met with skepticism or hostility. Collaborating with community members or sponsoring cooking challenges could also foster goodwill and engagement.