r/78rpm

Audience

Members are typically music enthusiasts, collectors, and historians, often ranging from middle-aged individuals to older adults who have a passion for vintage music formats. They are likely to have a keen interest in the history of recorded music and enjoy sharing their finds and knowledge. The vibe is generally friendly and nostalgic, with a shared appreciation for the craftsmanship of 78 rpm records and the stories behind them.

Posting culture

The posting culture encourages members to share their collections, discuss the history of 78 rpm records, and seek advice on preservation and restoration. Content that includes high-quality images, detailed descriptions, and personal anecdotes tends to thrive, while overly promotional or low-effort posts may be downvoted. Members are encouraged to engage regularly, but the cadence of posts can vary, often depending on the season or recent finds.

Brand engagement notes

Brands should approach this community with caution, as members are often resistant to overt promotion or commercial messaging. Authentic engagement through sharing valuable content, such as educational posts about the history of 78 rpm records or tips for collectors, can resonate well. Collaborations with community members or sponsoring events that celebrate vintage music may also be effective. However, brands should avoid direct sales pitches or self-promotion, as this can lead to backlash.