r/31millionregrets

Audience

Members primarily consist of Filipino voters, particularly those who participated in the 2022 elections and are now expressing remorse. The community attracts individuals who are politically engaged, often younger, and concerned about the socio-political landscape in the Philippines. The vibe is reflective and critical, with members seeking to understand and articulate their feelings of regret and disappointment.

Posting culture

Content that resonates includes personal anecdotes, memes, and critical analyses of the political situation in the Philippines. Posts that are overly promotional or dismissive of others' experiences tend to receive downvotes. The community thrives on authentic storytelling and shared experiences, with a cadence that varies but often spikes around significant political events or anniversaries related to the election.

Brand engagement notes

Brands should approach this community with caution, as members are generally hostile to overt promotion, especially from entities perceived as politically aligned with the Marcos administration. Authentic engagement, such as sharing informative content about political literacy or supporting civic education, may resonate better. Brands should avoid any messaging that seems opportunistic or insincere, focusing instead on genuine dialogue and support for the community's goals.