What is Reddit and how can it benefit your business?
With 400M+ weekly active uniques and 100,000 active subreddits, Reddit is the #1 platform for community.
Tap into the interests and niche communities your audience is already a part of. Weigh in on the latest trends, share relevant content, and unlock opportunities to expand your brand and reach.
Reddit is where your customers make their decisions.
It's not just a social platform—it's a collection of 100,000+ highly engaged communities.
I can't wait to tell my friends about this.
The World's Largest Focus Group
Reddit is a platform of communities, called "subreddits," built entirely on shared interests. From r/malefashionadvice and r/BuyItForLife to niche B2B subreddits like r/SaaS, there is a dedicated space for every topic imaginable.
But for brands, it's something more: it's the #1 platform for making informed purchase decisions. Users come to Reddit specifically to ask questions, research products, and find authentic, human answers. This curiosity-driven, high-trust environment is why brands on Reddit see 19% higher trust than on any other social platform.
Reddit is where opinions are formed and decisions are made
Reddit is the #1 platform for making informed purchase decisions. Users come to Reddit specifically to ask questions, research products, and find authentic, human answers.
When a user searches best [Your Product] reddit, they are at the very end of the buying funnel. They are looking for the final, authentic social proof to make a decision. If you let your competitors or a single bad review be the top answer, you have lost the sale.
Understanding Reddit's unique audience
The Reddit community is diverse, passionate, and dynamic. More than 70% are Gen Z or Millennials, and they are higher-earning than the average user on other social platforms.
The Reddit audience is unduplicated on other platforms.
of Redditors are not on Facebook
of Redditors are not on Instagram
of Redditors are not on TikTok
of Redditors are not on Twitter/X
of Redditors are not on LinkedIn
of Redditors are not on Android
If you're not engaging on Reddit, you are fundamentally missing this audience.
active communities
Everyone can find a community they're passionate about. From r/malefashionadvice and r/BuyItForLife to niche B2B subreddits like r/SaaS, there is a dedicated space for every topic imaginable.
weekly active uniques
Reddit's massive user base generates billions of conversations. Over 100 people add "Reddit" to their Google search every second, creating a powerful search engine presence that drives decision-making.
times chosen on Google
In 2023, users intentionally chose a Reddit thread for their answer over 23 billion times. This massive, trusted dataset is also the primary training data for AI models like ChatGPT and Google's SGE.
best CRM reddit
Reddit is the New Page 1 of Google (And AI)
Here is the single most important shift in consumer behavior: people trust Reddit more than they trust Google's paid results. They are actively modifying their searches—over 100 people add "Reddit" to their Google search every second.
Furthermore, this massive, trusted dataset is the primary training data for AI models. Generative AI like ChatGPT and Google's SGE are learning what to recommend based on the consensus from Reddit. Controlling your narrative on Reddit is no longer optional—it's how you program the future of search.
How to Win on Reddit: An Organic-First Strategy
You can't "buy" trust on Reddit. Paid ads are easily ignored. Real influence is built by earning your place in the community. This requires a professional, authentic, organic-first strategy.
Proactively Build Your Reputation
Don't wait for a crisis. Proactively build a "moat" of positive social proof, testimonials, and case studies.
Learn About Reputation Management →Dominate Search & AI
When a user searches [Your Product] vs [Competitor] reddit, your brand must win that conversation.
Learn About Reddit SEO →Own Your Brand's "Home Base"
Stop fighting for attention. Build your own branded community, a direct line to your most passionate fans.
Learn About Subreddit Growth →Stop Guessing. Start Engaging.
Reddit is the most powerful community-driven platform on earth. We have the roadmap. Let's build your strategy.
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